Jeni Iannetta, a self-taught baker, started Bad Girl in 2015 as a small, at-home business. Since then the business has grown to include two award winning café bakeries in the Highlands, baking classes and a sister company, Good Girl Greengrocer.
Her first book, Bad Girl Bakery, was released in 2021. Her recipes have also been published in the national press; she’s a regular recipe contributor to The Times, Scotland and is a member of the Guild of Food Writers. Jeni is also the Head Judge of the World Shortbread Championships.
Bad Girl Bakery is multi award winning and was included in La Liste top 1000 bakeries in the word and named as The Times best Scottish artisan bakery.
She runs The Highland Cake Collab, a group she set up to encourage support and collaboration between bakers across the Highlands and is also on the board of Braw Tea, a social enterprise cafe that supports women.
Her first career was in arts and media marketing and communications (including BBC Scotland, Scottish Opera, and various visual arts and theatre companies).