I’ve never really left the pub…” Robert Darfi is Sales Director at Soho Street Cocktails, one of the UK’s leading producers of cocktail syrups, liqueurs, juices and ready to drink cocktails. Rob has spent his entire life in and around hospitality, from childhood being raised in a pub in Hertfordshire, he went on to manage bars and restaurants in Manchester before moving into the drinks industry over 20 years ago.
With a passion for great cocktails and making quality drinks accessible for everyone, Robert’s passion for hospitality, flavour and innovation comes from a lifetime spent behind, around and talking about bars. Whether discussing cocktail trends, product innovation or the future of hospitality, Robert brings practical, real world experience from the front line of the drinks industry”